Bored Ape Yacht Club Gets Matching Watches With Timex

The Bored Ape Yacht Club holders can avail of a unique Timex watch featuring their NFTs. What more to expect from the metaverse?

With every passing day, even amidst the crypto winters, the fantastic developments on the metaverse make it to the headlines. The watchmaker Timex is one of the latest well-known brands to build on the metaverse.

Now Bored Ape Yacht Club and Mutant Ape holders can flex their NFTs in real life.

Timex Partners With Bored Ape Yacht Club

The watchmakers Timex have partnered with Bored Ape Yacht Club to release 500 watches that will feature the owners BAYC or MAYC NFT on the dial.

Along with a physical watch, there will be a digital version of the watch in the form of NFT for the owners’ virtual avatars.

Initially, the minting price was set at 1.5 ETH, which received heavy criticism from the community. A MAYC holder on Twitter found the price “absurd for a Timex.”

The Fashion and Accessories Brands Building on Metaverse

The fashion and accessories brands want consumers to not just wear their products in the real world but also in the metaverse. Timex is not the only watch brand to capture the metaverse sector. In November, the luxurious watchmaker Rolex filed a trademark for the NFT, NFT marketplaces, and cryptocurrency exchange.

Is Rolex planning to build on the metaverse or just protect themselves from potential infringement on the metaverse or NFT projects?

Various other fashion brands, like Gucci, Dolce & Gabbana, Tiffany & Co., Moncler, and Burberry, are figuring out their metaverse and NFT game.

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