Nike sprints further into the metaverse with .Swoosh platform trademarks

As the cryptocurrency sector and blockchain technology continue to expand and advance, one of their segments captures the particular interest of the public – non-fungible tokens (NFTs) and the metaverse, the possibilities of which are being recognized by global brands, such as Nike (NYSE: NKE).

Indeed, on November 14, Nike filed three trademark applications for its .SWOOSH Web3 platform launched on the same day, including the ‘dotSwoosh’ name and logo, as revealed by a licensed trademark attorney Michael Kondoudis in a tweet on November 21.

With Nike in the first place, other top brands in terms of revenue from NFTs include Dolce & Gabbana, Tiffany, Gucci, Adidas, Time Magazine, Budweiser, and Lacoste, based on their performance on the Ethereum (ETH) blockchain, the latest Dune data shows.

Meanwhile, between January 1 and September 30, the number of NFT and blockchain-related trademarks in the United States exceeded 6,000, three times more than during the entire year of 2021. By comparison, only three trademark applications were filed in 2020.

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