NFT project Art Blocks launches engine for generative asset creation

The team behind Art Blocks, the generative non-fungible token (NFT) project of technicolor squiggles, has launched a new product allowing creative teams to launch their own generative assets.

It has two versions, according to the Art Blocks FAQ page. The first is Art Blocks Engine, which the Art Blocks team has used for on-chain storage of generative assets. Art Blocks Engine Flex is the second, creating and storing generative items off-chain using decentralized storage protocols, like IPFS.

These engines allow third parties, or Art Block’s partners, to use Art Block’s smart contracts and rendering infrastructure to create an unlimited amount of branded generative projects. 

“Our basic thesis is that often when people are presented with two equally priced options, they’re more likely to choose personalized things over impersonal ones. Unique over generic,» Art Blocks founder Erick Calderon, who goes by his first name on Twitter, wrote.

Art Blocks Engine can be used not only by web3 teams but also by those in fashion, sports, events, media and gaming, Erick added.

Art Blocks is one of the dozen or so blue-chip NFT projects to emerge in the NFT mania last year. At its height, Art Blocks earned more than $288.5 million in August of 2021, The Block’s data dashboard shows.

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