Chicago Bulls to Release NFT Artwork Reimagining Its Iconic Logo

The Chicago Bulls are releasing a new NFT collection later this month featuring 1-of-1 artworks designed by several well-known artists tasked with reimagining the NBA team’s iconic logo.

The logo – a red charging bull’s face with black and white accents – is unique in that it has not changed significantly since the team was founded in 1966. The mascot was created by commercial designer Dean Wessel, who was offered free tickets to a game in exchange for the now-synonymous image. The NFT works will not replace the logo but are the first official invitation from the organization to envision a different branding.

«I am a fan of simple yet impactful bold imagery,» said artist Zoe Rain on what drew her to the project. «The power and stature of the Bull is something appreciated and revered by all cultures.»

Proceeds from the collection will be split, with 40% going to artists and 40% going to the Bulls. The NBA will pocket 10% and the final 10% will go to After School Matters, a Chicago-based non-profit aimed at providing educational opportunities to Chicago’s youth.

The Bulls previously released a Legacy NFT Collection in July 2021, consisting of several images representing the team’s six World Championship rings. The collection offered exclusive benefits for owners of multiple NFTs, including a «Bull for a Day» VIP meet-and-greet experience and courtside seats.

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