SuperRare Launches RarePass for Exclusive Curated Art Drops

SuperRare, an Ethereum-based, decentralized digital art marketplace, is looking to shake up the way art is collected through the launch of its new “Genesis” RarePass.

Holders of the RarePass, which SuperRare Chief Operating Officer Kyle Olney compares to a subscription-like service, will receive curated crypto art by some of the most prominent artists on the platform, all within a single transaction.

“The goal is for this [RarePass] to be a trusted, curated pass offering,” Zach Yanger, senior vice president of artist relations, told CoinDesk.

Read more: SuperRare NFT Market: A Beginner’s Guide

Over one year, RarePass holders will receive an airdrop once a month into their crypto wallet from 12 non-fungible token (NFT) artists, including XCOPY, Pindar Van Arman, Other World, Coldie and others.

Each artist will create a series of 250 unique pieces of art for corresponding RarePass holders. The collections are intended to reflect the beginning of a new era for each of these artists, according to Olney.

Pindar Van Arman, an AI artist with over 20 years of experience, has been with SuperRare since its inception in 2018. He told CoinDesk that the idea of collecting art via a series of digitally-exclusive airdrops is something “that hasn’t been done before.”

On SuperRare, monthly crypto art volume hit a peak of $37 million in October 2021, compared to just over $4 million in October 2022. Now, the marketplace is looking to salvage lost ground with its innovative airdrop.

“A lot of the offerings that came out last year … were way overhyped and completely underdelivered,” Yanger said, adding that SuperRare’s “Genesis” collection looks to live up to its promises and give RarePass holders “actual access to artists that created this space with a single transaction.”

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