NBA Metaverse: Create A 3D Avatar With New Scanning Technology

The NBA has introduced a new scanning technology that allows fans to generate a 3D avatar of themselves using their smartphone camera to scan their face and body. The process takes approximately five minutes, and the resulting 3D model can be used in games. Users can enjoy a fresh perspective of the game by substituting a real player with their avatar.

NBA Commissioner Adam Silver unveiled the new technology during the 2023 All-Star Tech Summit while discussing the future of the streaming experience. According to Silver, the goal is to create a more immersive and interactive experience for fans, and the new scanning technology is one step towards achieving that.

Moreover, the NBA’s new scanning technology highlights the increasing trend towards metaverse experiences, which are virtual worlds where users can interact with each other and digital objects. The metaverse has been dubbed the next stage in the evolution of the internet, and businesses like Facebook and Roblox are investing heavily in this technology.

The NBA’s latest technology has the potential to enhance the fan experience and create new revenue streams for the league. As users can buy digital clothing and accessories for their avatars in the future, it could attract new brand partnerships and sponsorships.

The decision to enter the metaverse market can be considered a wise move. The league has a long-standing history of embracing technology, such as introducing the shot clock in the 1950s and instant replay in the 1980s. By adopting the metaverse, the NBA reinforces its reputation as a forward-thinking organization.

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